We can try to disagree, but “social media” still yields an advanced, new found, cutting-edge image in our minds.  Because it renders such a new feel, social media and its capabilities, can often scare off generations that once lived without it.   

Realistically, the concept of social media is old news.  If we really get down to the nitty gritty, people have been connecting with others online ever since the mid-’80s.  Programs such as The Well and CompuServe, a subsidiary of AOL, were proven examples of our need to communicate directly with other professionals in the mid 1980s and ‘90s. 

“Over and over again, connecting people with one another is what lasts online.  Some folks thought it was about technology, but it’s not.” -- Seth Godin, Small Is the New Big.

 Connecting with each other is something that we were meant to do.  It’s inevitable.  But the modes of connection are changing.  Naturally, or not so naturally, this worries some of us.  Some welcome change, and others are prone to resist such.  As a born creature of habit myself, drastic change can seem very unwelcoming, especially when it has to do with how we are able to communicate with our friends and family. 

Yes, new technologies allow us so many more possibilities, and more channels in which to actually communicate with others.  But without the willingness to learn and integrate new tools into their lives, we risk separation from those who choose to do so. 

As said in FUSE, “Social media is here to stay, but the tools will continue to evolve.  We need to understand how the different generations view and use these tools.”  

New Years Changes

Values & Cohesiveness