As I have written before, equity is not about being equal. And as I have covered many, many times before, I am a true proponent of performance-based pay. Call it variable, call it personalized, call it incentive pay. Whatever you call it, I have made the argument that some people should get paid far more than others.

Recognition programs can seem like small potatoes when compared to base pay, incentive plans and other elements of compensation. We often forget them while we focus on the “big stuff.” But the strongest performing companies know the secret power of recognition.

This all seems extreme to most of you, but I assure you that there are many brilliant business people whose ideas and futures have trickled away similarly. When a business fails, it is liquidated or simple stops operating. 

I like envisioning pay transparency using the idea of windows. There is a great reason we created windows many ages ago. They let light in. They allow us to look out. They can be designed to let in the fresh air, and they can provide coverage for those things not meant for the eyes of others.

Performing an equity compensation risk assessment is a good place to start. Review both your strategy and tactical processes for granting stock options and RSUs. Evaluate whether your award features, vesting schedules and exercisability are optimally situated to weather Red Giant transformation.