FUSE is a book about combining the 20th century workplace and the 21st century workforce to ignite the full power of the creative economy. It is a work book in the literal sense, an entertaining, practical guide to understanding and navigating the ever-shifting topography of America’s employment scene from sole proprietors to start ups to Fortune 500 or Inc 1000. It speaks particularly to today’s Boomer bosses and entry-level Millennials, who are often polarized in perception and in practice. In 10 focused chapters, FUSE shows that a Millennial/Boomer mashup – not a gap – but a fusion of their unique and specific perspectives and abilities will lead to innovation, and speed products, services and people into the creative economy of the future.
Jim Finkelstein is President and CEO of FutureSense, Inc., an advisory firm focused on organization development, incentives and compensation, succession planning and communications. Jim has an MBA from the Wharton School.
Mary Gavin is principal of GavinMedia2.0, a firm specializing in communications that integrate the arts of strategy, content, and new media. Mary has a JD from the University of California.
“This is an important book. It lays out the distance between the lagging workplace and the leading workforce, gives readers lots of signposts to recognize in their own organizations, and draws a roadmap to the creative economy of the future. A lot of today’s media on the subject of the workplace and the workforce focuses on polarization. This book champions fusion, and gets it just right, with practical advice, humor and vision. Message received.”
- Sherry Benjamins, President and CEO,
S. Benjamins & Company, Inc.
Inside The Book
Published December 2008
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