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In the 20th century, the prevailing metrics of the effectiveness of communications and other human resource programs were the proverbial employee “satisfaction” surveys. Done retrospectively in arrears, they surveyed the damage done or certainly the work to be done. Now the construct for measuring the impact of how well we are doing as organizations is employee engagement.
Whether it is Gallup’s or Blessing White’s or Towers Perrin’s or a myriad of other firms’ research, the message is the same – most American workers are not engaged or are actively disengaged from their work. We know that if an organization’s entire employee population won the lottery and were financially set for life, 95%-98% would not show up the next day.
Engagement remains the ultimate prize for employers in the war for talent, and the "endgame" is the same for everyone: it takes discretionary and concentrated effort to make win. Competitive advantage has become a difficult goal to achieve and an even more difficult advantage to retain. Building business momentum through an engaged workforce takes more than an expression of management commitment. It takes passion, reinforcement and commitment from all levels of an organization.
At FutureSense, we work with our clients to understand how to combat the natural tendencies people have to not enjoy and not engage with work. To truly motivate and engage your people, you need an understanding of why they think and act the way they do…essentially an understanding of their Cultural DNA™.